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Press Release


For Immediate Release Media Contact:
Jon Parks, Account Executive

Smith & Associates Public Relations /Advertising
(919) 674-6020
(Reprinted with permission from Cherokee Publishing Company)

Cherokee Publishing Company Launches New Edition of AutoRemarketing.com

CARY, N.C. (Aug. 16, 2006) - Cherokee Publishing Company has launched a new version of its popular Web site, AutoRemarketing.com. The site delivers the latest news and information on the automobile remarketing and used car industry.

"This is a major enhancement of AutoRemarketing.com and the first complete overhaul in many years," said Ron Smith, Auto Remarketing's publisher. "The new site is closely integrated with both the print magazine and our automotive newsletters as part of our effort to provide our readers the most recent industry information."

The new site, developed by WingSwept , was built around a strategy of keeping industry professionals up-to-date with news and information as it happens throughout the day. Visitors to the site will also find articles arranged into industry-familiar categories to provide quick access to news tailored to specific industry segments.

"Auto Remarketing is widely recognized as the leading source for news and information in the remarketing and used car industry," said Smith. "The improvements to AutoRemarketing.com are a great complement to our newsmagazine and our daily and weekly e-newsletters."

Auto Remarketing NewsMagazine is a semimonthly newsmagazine with a circulation of 56,000 distributed to remarketing and used car professionals throughout North America. First published in 1990, Auto Remarketing NewsMagazine was later expanded to include Auto Remarketing Today, a daily e-newsletter for the remarketing industry, and Used Car Manager Weekly, a weekly e-newsletter covering news for managers of used car dealerships.

Cherokee Publishing Inc.

Cherokee Publishing Inc. is a print/electronic/custom publishing and events planning company that is part of a group of companies founded by Ron Smith starting in 1982 with the formation of Smith & Associates Public Relations and Advertising. Among Cherokee's publications are Auto Remarketing NewsMagazine, Cary Magazine and Triangle East Magazine. The two companies combined employ 29 people at their Cary, N.C., and Detroit, Mich., offices. Cherokee's headquarters are located off Weston Parkway in Cary at 301 Cascade Pointe Lane, Cary, NC 27513. For more information, call (919) 674-6020 or visit www.cherokeepublishing.com.

About WingSwept Communications, Inc.:

The WingSwept companies provide full-service information technology consulting focused on interactive media and e-business systems. Headquartered in Garner, N.C., WingSwept Communications was established in 2000, followed by the incorporation of WingSwept Technologies in 2002 by its president, Jay Strickland, who has been in the Web technology consulting field for more than a decade. For more information on WingSwept's services, please visit our Web site at www.wingswept.com.

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